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I help brands and companies navigate growth by aligning their products with the right markets and cultural trends.
Elevating brands and innovators by connecting their ideas, technology, and culture to the right markets. Together, we’ll craft strategies that resonate, scale, and make an impact.
Case Study: Kumu x Pinoy Big Brother (PBB)
When the pandemic hit in 2020, traditional entertainment formats faced unprecedented challenges. ABS-CBN, the network behind Pinoy Big Brother (PBB), was grappling with a loss of its franchise, retrenchments, and the logistical hurdles of producing a beloved reality TV show during lockdowns. At the same time, Kumu, a fast-growing Filipino social entertainment platform, was seeking innovative ways to engage the Gen Z audience and solidify its position in the market.
Case Study: Black Market Manila vs Everybody
In the 2010s, Manila’s nightlife was dominated by high-budget, mainstream clubs catering to cookie-cutter EDM events. These venues attracted the majority of sponsorship money from top advertisers like Sony, Unilever, and San Miguel, leaving little room for underground or countercultural spaces to thrive.
Case Study: Financing films using technology Love at First Stream
In the evolving landscape of entertainment, Love at First Stream broke new ground by merging technology, culture, and storytelling. As the driving force behind this project, I leveraged innovative strategies to bring a contemporary romantic comedy to life, setting a new benchmark for film financing and production in the Philippines
With experience leading companies from Seed to Series C, I bring a unique perspective that combines cultural insight, tech strategy, and business growth expertise. I’ve helped brands find product-market fit, scale emerging technologies, and align with cultural trends to create meaningful connections.
Owner of Estrella Partners
Stay informed and inspired with our engaging blog posts. Explore the latest trends and insights in influencer marketing.
Let’s connect! Reach out to us today, and let’s turn your ideas into influencer marketing success.
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Welcome to WordPress. This is your first post. Edit or delete it, then start writing!